H&M Showcases First Full-Motion Creative on Old Street Digital Canvas

H&M’s Spring/Summer 2025 campaign is the first to take full advantage of Old Street Digital Canvas’ new full-motion capabilities, bringing Tyla, FKA twigs, and Caroline Polachek to life in the heart of East London’s creative scene. 

Planned by the7stars and booked through Talon Outdoor, this campaign showcases how dynamic digital storytelling can captivate hard-to-reach, trend-savvy audiences in one of London’s most influential locations.

Watch the campaign in action below!