As the days get shorter and darkness arrives earlier, Old Street is getting a little spookier. This Halloween, the iconic Old Street Digital Canvas is bringing sweet treats and scary films to East London.
With Nerds and Reese’s serving up Halloween treats and Anime putting scary films in the spotlight, the campaigns are making the most of the Canvas and its surrounding satellite screens. Together, they create a striking presence across this landmark site.
Old Street is more than a business district. It’s a destination where people come to work, meet, eat and socialise, as well as a busy route through the city. That mix of activity gives brands the chance to connect with different audiences throughout the day.
As the evening draws in, the campaigns’ full-motion artwork brings extra impact to the streets, catching the eye and stopping people in their tracks.
Watch the campaigns running: