One of the boldest, most talked-about OOH campaigns of 2024 landed on City Outdoor Media’s Northern Quarter Canvas – and the industry has taken notice.
This was more than just good timing it was a masterclass in cultural agility, powered by fast-thinking teams and backed by a client willing to act at the speed of social.
By turning an online joke into a physical, high-impact moment, Lidl reinforced their reputation as a quick-witted and culturally relevant brand – with Northern Quarter Canvas delivering the perfect stage and picking up a string of top accolades along the way:
✏️ D&AD Wood Pencil – Press & Outdoor (Tactical Poster Adverts)
🥉 OMA Bronze Award
🦁 Cannes Lions – Shortlisted
🔥 #6 in Campaign’s Top 10 OOH Ads of 2024
This is why OOH remains a powerful brand-building platform: when brands combine cultural sharpness with location, speed, and creativity, the results are unforgettable.
Huge congratulations to Lidl GB and the talented teams behind the campaign: D5 London, Hello Romans, Coolr, Talon, Leo Burnett UK and Ready10.
We’re proud to have played a part in bringing this now iconic work to the streets of Manchester.