City Outdoor Media is excited to announce the extension of our partnership with Joe Wicks, The Body Coach, for another year.
Over the past 12 months, Joe’s positive and uplifting messages have lit up our portfolio of screens nationwide, bringing motivation and encouragement to audiences wherever they are. The partnership has been a natural fit, reinforcing positive lifestyle messages and spreading a feel-good outlook across our cities and communities.
We’re thrilled to continue this journey into 2025/26, kicking things off with the launch of Activate – Joe’s brand-new children’s fitness animation. Designed to get kids moving in a fun and engaging way, Activate helps young people build healthy habits through playful, active content.
This next chapter in our partnership will further amplify Joe’s mission by sharing positivity, energy, and motivation with millions across the country through our screens.
Joe Wicks, The Body Coach, said: “I’m so pleased to be extending my partnership with City Outdoor Media. Their screens have been an amazing way to spread positive messages, and now with Activate, I’m excited to inspire even more children and families to get moving and feel good.”
Tess Thompson, Managing Director at City Outdoor Media, added:“We are proud to support the amazing work that Joe and The Body Coach team do to help motivate the nation. We never know who is going to pass by one of our screens and the impact that seeing that message might have on their day. Our portfolio of large format digital screens across the UK reaches audiences from all walks of life, making it the perfect platform to share Joe’s positive outlook and inspire people everywhere.”
