Justin Bieber recently shared a video of his Swag II album launch on our Shoreditch High Street screen to his 294 million Instagram followers.
The East London digital screen was one of many large-scale locations chosen worldwide to announce the launch, less than two months after his previous album – just when fans weren’t expecting another drop. Each post acted like a global postcard, set against iconic skylines and cultural backdrops, bringing fans closer to the story behind the music.
Once again, Bieber proves he’s one of the most influential artists of our time, creating a viral cultural moment and showing how Out of Home can connect audiences globally.
