City Outdoor Media is proud to showcase McVitie’s bold 100th anniversary campaign on the Shoreditch Canvas, celebrating a century of one of Britain’s most loved national treasures – the Chocolate Digestive.
As part of a wider landmark takeover, the campaign combined standout Out-Of-Home creative with innovative hologauze technology, bringing a fresh and contemporary edge to this milestone moment. The Shoreditch Canvas, known for its cultural relevance and creative impact, provided the perfect backdrop for a campaign designed to capture attention and spark conversation.
Located in the heart of East London, the site reaches an audience of trendsetters, tastemakers and everyday commuters alike – making it an ideal setting to celebrate a brand that has been part of British life for generations.
Congratulations to the teams behind the scenes delivering a truly memorable and deliciously executed campaign that honours McVitie’s heritage while firmly placing it in the cultural spotlight.